Visual content marketing
Currently there is a high demand from consumers for quality visuals with strong appeal and content (Wong, 2017). There is a desire to make content more engaging, compelling, and shareable that cannot be expressed through written word. A high emphasis is placed on visual content in the form of videos (including 360-degree videos), and images used on social media or blog posts. Although Bape already use elements of this as a key marketing tool, they have a lot of potential to take it further and use visual content more innovatively. (Forbes, 2017)
229: Example of Bape's VIsual content marketing
Example:
230: Alexander Wang's instagram for his Fall 2016 campaign
231: Behind the scene clips of Alexander Wang's Fall 2016 campaign
232: Alexander Wang's Fall 2016 Campaign video