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Baby Beasts

Minnesota - Lil Yachty
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The Customer: After speaking to a Bape sales consultant, the researcher found that the parents of this consumer are the actual customers, who will go to the concession and purchase on behalf of their child (Wong, 2017).

Name: William

Age: 14

Acorn classification: 3.H: Secure families

Geographic: Lives at home with his family, in the countryside.

Life stage: Bachelor

Lifestyle:

  • Attends school

  • Easily influenced by trends and role models

  • No disposable income, parents provide for him

  • Lives quite a well-off, sheltered life

Hobbies:

  • Video games

  • Social media

  • Hanging out with friends

Marketing techniques that attracts them:

  • Collaborations

  • Social media

  • Influencers/celebrities

  • Word of mouth

Also, shops at:

  • Supreme

  • Palace

  • Adidas

  • Topman

 

(Wong, 2017) (Instagram, n.d.)

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