Baby Beasts

Minnesota - Lil Yachty

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The Customer: After speaking to a Bape sales consultant, the researcher found that the parents of this consumer are the actual customers, who will go to the concession and purchase on behalf of their child (Wong, 2017).

Name: William

Age: 14

Acorn classification: 3.H: Secure families

Geographic: Lives at home with his family, in the countryside.

Life stage: Bachelor

Lifestyle:

Attends school
Easily influenced by trends and role models
No disposable income, parents provide for him
Lives quite a well-off, sheltered life

Hobbies:

Video games
Social media
Hanging out with friends

Marketing techniques that attracts them:

Collaborations
Social media
Influencers/celebrities
Word of mouth

Also, shops at:

Supreme
Palace
Adidas
Topman

(Wong, 2017) (Instagram, n.d.)