BAPE

Name: Tyler

Age: 23

Acorn classification: 2.E: Educated urbanites

Geographic: Lives in a flat on the cusp of a major city

Life stage: Bachelor

Lifestyle:

• Has a job within the creative/business sector

• Big fashion follower

• An urban streetwear fashion style as opposed to lifestyle

• Mid-high disposable income, spends a lot of his salary on fashion

Hobbies:

• Attends launch parties and VIP events

• Travelling

• Listening hip-hop/grime music

Marketing techniques that attracts them:

• Influencers/celebrities wearing the brand

• High-profile collaborations

• The exclusivity of the brand

Also shops at:

• Kenzo

• Vetements

• Supreme

• Off-White

(Wong, 2017) (Instagram, n.d.)