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Collaborations and campaigns
1/7 of people surveyed believe that Bape conjures hype and popularity through collaborations (Wong, 2017). Bape are notoriously known for their high-profile collaborations and use them as a key marketing tool (XXL mag, 2015) (Hypebeast, n.d.).
PUMA
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Bape also work with celebrities to either produce one-off items such as the Travis Scott T-shirt (Hypebeast, 2017), or feature in promotional campaigns. Bape choose to align themselves with these specific celebrities and brands to ensure that their reputation and image as an exclusive streetwear brand is upheld, and that they are capturing the attention of the correct consumer.
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114: A$AP FERG collaboration
115: Kanye West collaboration
Big Sean campaign
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