BAPE

Name: Harry

Age: 19

Acorn classification: 2.F.20: Aspiring singles- Student flats and cosmopolitan sharers.

Geographic: Lives in a suburb of a big city in a house with fellow students.

Life stage: Bachelor

Lifestyle:

• Is a student at a university in the city

• Follows streetwear culture

• Mid-high disposable income from student loan, parents, and a part-time job

Hobbies:

• Skateboarding

• Photography

• Listens to indie and hip-hop music

Marketing techniques that attracts them:

• Collaborations with other streetwear brands, such as the Bape x Adidas collection

• The articles on Bape posted on websites such as Hypebeast, Highsnobiety, and Complex

• The exclusivity of the brand

Also shops at:

• Supreme

• Palace

• Thrasher

• Adidas

• Nike

​(Wong, 2017) (Instagram, n.d.)