Influencers and celebrities
Bape are overtly known for adorning the bodies of celebrities, and are particularly popular among the A-listers of the hip-hop scene. These high-status celebrities are gifted items from Bape, with the hope that they will be featured either in the press and media or on the social networks of the celebrities themselves (Instagram, 2017).
50% of people asked said that they thought that celebrities are the main reason behind Bape’s popularity, and the creation of the hype surrounding the brand. This shows that PR, in terms of celebrities, is a vital element in Bape’s promotional mix (Wong, 2017).
83: Rita Ora
84: Wale
86: Travis Scott
85: Future
87: Chris Brown
88: A$AP Rocky
89: Tyler the creator
90: Lil Uzi Vert
93: The Weeknd
91: Lil Uzi Vert
92: The Weeknd
94: RIhanna
95:A$AP Rocky
96: Future
97: Future
98: French Montana
Store visits
99: Drake
101: Ian COnnor
100: Jhene Aiko
102: The Weeknd