189
190
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Supreme are targeting the same consumer as Bape, appearing on the same/similar celebrities.
191: Tyga in Supreme
192: Tyga in Bape
193: Travis Scott in Supreme
194: Travis Scott in Bape
195: A$AP Rocky in Supreme
196: A$AP Rocky in Bape
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Supreme work with A-list celebrities to create advertising campaigns, which are then plastered around major cities (HungerTV, 2016). Working with these celebrities elevates the brand onto a luxury platform, increasing product desire whilst the advertising creates brand awareness.
197: LAdy Gaga
199: MOrrisey
198: Kermit the frog
200: KAte Moss
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Supreme tend to collaborate with fashion brands such as, Louis Vuitton (SupremeNewYork news, n.d.), as opposed to Bape who tend to collaborate with streetwear brands. Aligning themselves with these brands makes Supreme appear upmarket, which entices consumers further.
201
Louis Vuitton
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Every Thursday a new range launches instore in London. Fans queue for hours to shop it. This weekly tradition has brought them together, and product launches have now become social events, creating a united Supreme community (Wong, 2017).
204
Social media:
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Facebook
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Instagram
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Supreme app
205
206
207
(Supreme, n.d.)