Events
Bape often host instore events, whether it be anniversary parties with celebrity guests (Ammomag, nd.), or a special sales event (US Bape, n.d.). Bape occasionally open pop-up stores, this is usually for high-profile collaborations or releases. The Puma x Bape collection had a pop-up store in Soho, New York, open, hosting its own launch party (Footwearnews, 2015) (YouTube, 2015).
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Complexcon:
What is Complex con?
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Bape had a stand at the first ComplexCon in 2016, and made an ostentatious impression by displaying Travis Scott’s personal Lamborghini, wrapped in a custom Bape purple camo print, to celebrate their latest collaboration with the musician. This quickly became a talking point of the event, and the focal point for any social media picture worth sharing by visitors.
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