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WORD COUNT: 3,297

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Figure 225: Nike: Nicekicks (March, 2015) Available at: http://www.nicekicks.com/nike-releasing-air-force-1-collaboration-virgil-ablohs-off-white-label/ [accessed 19 April, 2017]

Figure 226: Nike: Sneakernews (December, 2016) Available at: https://sneakernews.com/2016/12/02/off-white-nike-air-force-1-low-sample-pair/ [accessed 19 April, 2017]

Figure 227: Levi’s: MissBish (August, 2016) Available at: http://missbish.com/you-can-now-pre-order-levis-made-crafted-x-off-white-co-virgil-abloh-collection/ [accessed 19 April, 2017]

Figure 228: Paris, IL on Soundcloud (March, 2017) Available at: https://soundcloud.com/paris_il/off-white-fw17-womens-runway-show-soundtrack [accessed 19 Aril, 2016)

Figure 229: Example of Bape’s visual content marketing: A bathing ape hq on YouTube (October, 2016) Available at: https://www.youtube.com/watch?v=TxW2ZGGqWpY [accessed 19 April, 2017]

Figure 23 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 230: Alexander Wang’s Instagram for his fall 2016 campaign: Wangsquad on Instagram (n.d.) Available at: https://www.instagram.com/wangsquad/?hl=en [accessed 19 April, 2017]

Figure 231: Behind the scenes clips of Alexander Wang’s Fall 2016 campaign: Wangsquad on Instagram (n.d.) Available at: https://www.instagram.com/wangsquad/?hl=en [accessed 19 April, 2017]

Figure 232: Alexander Wang’s Fall 2016 campaign video: Alexander Wang on YouTube (October, 2016) Available at: https://www.youtube.com/watch?v=uj23RG9a5RM [accessed 19 April, 2017]

Figure 233: mlivemediagroup (n.d.) Available at: http://www.mlivemediagroup.com/capabilities/social-media-optimization/ [accessed 19 April, 2017]

Figure 234: Livestreaming could be used to broadcast Bape store performances: Hypebeast (September, 2016) Available at: http://www.mlivemediagroup.com/capabilities/social-media-optimization/ [accessed 19 April, 2017]

Figure 235: Uploadvr (March, 2017) Available at: https://uploadvr.com/five-terrible-pokemon-go-rip-offs/ [accessed 19 April, 2017]

Figure 236: Using QR codes to scan and shop: Beaconstac (January, 2014) Available at: https://blog.beaconstac.com/2014/01/5-reasons-why-qr-codes-are-still-effective/ [accessed 19 April, 2017]

Figure 237: Streetwearmuse on Twitter (n.d.) Available at: https://twitter.com/streetwearmuse [accessed 17 April, 2017]

Figure 238: Ben Davis (2017) Photographed and sent to the researcher [accessed 11 April, 2017]

Figure 24 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 25 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 26 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 27 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 28 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 29 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 3 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 30 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 31 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 32 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 33 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 34 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 35 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 36 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 37 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 38 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 39 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 4 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 40 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 41 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 42 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 43 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 44 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 45 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 46 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 47 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 30 March, 2017]

Figure 48: The Sartorial Scout (November, 2015) Available at: http://www.thesartorialscout.com/end-clothing-newcastle-flagship/ [accessed 10 April, 2017]

Figure 49: Wonder-Wall (April, 2009) Available at: http://wonder-wall.com/project/125/ [accessed 10 April, 2017]

Figure 5 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 50: Google Maps (n.d.) Available at: https://www.google.co.uk/maps/@52.4948262,-1.8644397,14z [accessed 10 April, 2017]

Figure 51: Sheridan & co (May, 2014) Available at: http://www.sheridanandco.com/designingretail/insight/london/selfridges-announce-300m-improvements-to-oxford-street-flagship/ [accessed 10 April, 2017]

Figure 52: Britain visitor blog (May, 2014) Available at: http://devonvisitor.blogspot.co.uk/2014/10/selfridges-birmingham.html [accessed 10 April, 2017]

Figure 53: Drapers online (October, 2011) Available at: https://www.drapersonline.com/retail/multiples/staff-take-mandarin-lessons-at-selfridges/5030649.article [accessed 10 April, 2017]

Figure 54: Fast co design (September, 2013) Available at: https://www.fastcodesign.com/3018126/font-fail-pepsi-teams-up-with-rape [accessed 10 April, 2017]

Figure 55: HighSnobiety (April, 2015) Available at: http://www.highsnobiety.com/2015/04/20/bape-spring-summer-2015-editorial-big-sean/ [accessed 10 April, 2017]

Figure 56: HighSnobiety (n.d.) Available at: http://www.highsnobiety.com/?s=bape [accessed 10 April, 2017]

Figure 57: Tumblr (n.d.) Available at: https://www.tumblr.com/search/the%20weeknd%20and%20bella [accessed 10 April, 2017]

Figure 58: Tapas (n.d.) Available at: https://www.google.co.uk/search?hl=en-GB&q=big+sean+in+bape&tbm=isch&tbs=simg:CAQSlQEJIxfCxDMbWngaiQELEKjU2AQaAggIDAsQsIynCBpiCmAIAxIowg6zDqQZwQ71EMccoxn-GK0R9wvKJM86sS_1OOrAvwy23O-gvnzr7OhowdPGoYdMo_1Ila8AHr4-ruvCMGvPDmhjYDsRaBMvLcrpTyauEXxwQTaWTvgA7PwbftIAQMCxCOrv4IGgoKCAgBEgTouVB8DA&sa=X&ved=0ahUKEwjsmPy_gJvTAhXhD8AKHRVWDTAQwg4IGSgA&biw=1536&bih=759#imgrc=IxfCxDMbWniJsM: [accessed 10 April, 2017]

Figure 59: Instagram (n.d.) Available at: https://www.instagram.com/explore/tags/bape/ [accessed 10 April, 2017]

Figure 6 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 60: Hypebeast (September, 2016) Available at: https://hypebeast.com/2016/9/travis-scott-surprise-performance-bape-nyc [accessed 10 April, 2017]

Figure 61: YouTube (September, 2016) Available at: https://www.youtube.com/watch?v=4z_U3RE2o6A [accessed 10 April, 2017]

Figure 62: Dreadcentral (October, 2015) Available at: http://www.dreadcentral.com/news/133963/first-look-at-war-for-the-planet-of-the-apes-tied-to-original-classic/ [accessed 11 April, 2017]

Figure 63: Wong (March, 2017)

Figure 64: Wong (March, 2017)

Figure 65: Wong (March, 2017)

Figure 66: Wong (March, 2017)

Figure 67: Wong (March, 2017)

Figure 68: Wong (March, 2017)

Figure 69: Wong (March, 2017)

Figure 7 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 70: Wong (March, 2017)

Figure 71: Wong (March, 2017)

Figure 72: Wong (March, 2017)

Figure 73: Wong (March, 2017)

Figure 74: Wong (March, 2017)

Figure 75: Wong (March, 2017)

Figure 76: Wong (March, 2017)

Figure 77: Wong (March, 2017)

Figure 78: Facebook (n.d.) Available at: https://www.facebook.com/BAPE.OFFICIAL [accessed 23 March, 2017]

Figure 79: Facebook (n.d.) Available at: https://www.facebook.com/BAPE.OFFICIAL [accessed 23 March, 2017]

Figure 8 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 80: Ben Davis (2017) Photographed and sent to the researcher [accessed 11 April, 2017]

Figure 81: Bape lookbook (n.d.) Available at: https://bape.com/lookbook/index.php?s=MQ==&t=Mw== [accessed 27 March, 2017]

Figure 82: Bape lookbook (n.d.) Available at: https://bape.com/lookbook/ [accessed 27 March, 2017]

Figure 83: Rita Ora: Pinterest (n.d.) Available at: https://uk.pinterest.com/pin/542754192573694348/ [Accessed 30 March, 2017]

Figure 84: Wale: Kicksaddict (February, 2012) Available at: http://kicksaddict.com/2012/02/18/celebrity-kicks-sightings-wale-spotted-at-the-4040-club-in-the-nike-kobe-vii-leopard-christmas/ [accessed 8 April, 2017]

Figure 85: Future: Radar online (n.d.) Available at: http://radaronline.com/ [accessed 2 April, 2017]

Figure 86: Travis Scott: MTV (July, 2016) Available at: http://www.mtv.com/news/2750675/travis-scott-madeintyo-remix-uber-everywhere/ [accessed 2 April, 2017]

Figure 87: Chris Brown: Band (July, 2015) Available at: http://entretenimento.band.uol.com.br/famosos/noticia/100000759376/chris-brown-quer-guarda-compartilhada-da-filha.html [accessed 2 April, 2017]

Figure 88: A$AP Rocky: Kangalex (2013) Available at: http://kangalex.com/post/22318719765/a-ap-rocky-rockin-the-bape-goretex-jawnz [accessed 2 April, 2017]

Figure 89: Tyler the creator: Freshness mag (July, 2011) Available at: http://www.freshnessmag.com/2011/07/07/fresh-celeb-odd-future-visits-bape-pirate-store-london/ [accessed 2 April, 2017]

Figure 9 (END clothing, n.d.) Available at: https://www.endclothing.com/gb/brands/a-bathing-ape [accessed 26 March, 2017]

Figure 90: Lil Uzi Vert: Instagram (2016) Available at: https://www.instagram.com/p/-UvsHKhnXs/?taken-by=liluzivert&hl=en [accessed 23 March, 2017]

Figure 91: Lil Uzi Vert: Millenniumcartel (December, 2016) Available at: http://www.millenniumcartel.com/tails/ [accessed 24 March, 2017]

Figure 92: The Weeknd: Tumblr (n.d.) Available at: https://uk.pinterest.com/pin/324962929341424793/ [accessed 2 April, 2017]

Figure 93: The Weeknd: Tumblr (n.d.) Available at: https://www.tumblr.com/search/the%20weeknd%20and%20bella [accessed 2 April, 2017]

Figure 94: Rihanna: WhoWhatWear (January, 2016) Available at: http://www.whowhatwear.co.uk/rihanna-uggs-outfit [accessed 27 March, 2017]

Figure 95: A$AP Rocky: Hiphople (December, 2015) Available at: http://hiphople.com/fboard/4971428 [accessed 4 April, 2017]

Figure 96: Future: Twitter (December, 2015) Available at: https://twitter.com/supremefeens/status/624775925217955841 [accessed 27 March, 2017]

Figure 97: Future: Kanyetothe (March, 2016) Available at: http://www.kanyetothe.com/forum/index.php?topic=4404353.0 [accessed 2 April, 2017]

Figure 98: French Montana: DorisDosage (April, 2016) Available at: http://www.dorisdosage.com/2016/04/khloe-kardashian-reunites-with-former.html [accessed 2 April, 2017]

Figure 99: Drake: Kanyetothe (April, 2015) Available at: http://www.kanyetothe.com/forum/index.php?topic=3853721.486 [accessed 2 April, 2017]

Footwearnews (December, 2015) Puma x Bape x Packer shoes pop-up shop opens at midnight. Available at: http://footwearnews.com/2015/focus/athletic-outdoor/puma-bape-packer-shoes-nyc-sneakers-release-175996/ [accessed 2 April, 2017]

Forbes (December, 2016) 17 marketing trends to look out for in 2017. Available at: https://www.forbes.com/sites/ajagrawal/2016/12/15/17-marketing-trends-to-watch-out-for-2017/#450ebd8d28ef [accessed 6 April, 2017]

Forbes (January, 2017) 13 marketing trends in 2017 that B2B marketers need to understand. Available at: https://www.forbes.com/sites/steveolenski/2017/01/20/13-marketing-trends-for-2017-that-b2b-marketers-need-to-understand/2/#6dbacf72292a [accessed 6 April, 2017]

Forbes (November, 2016) Five awesome examples of brands using live video for marketing. Available at: https://www.forbes.com/sites/jaysondemers/2016/11/23/5-awesome-examples-of-brands-using-live-video-for-marketing/#38a4fc35bcdd [accessed 8 April, 2016]

Highsnobiety (February, 2017) Off-White & Moncler’s striking new collection is their best one yet. Available at: http://www.highsnobiety.com/2017/02/10/off-white-moncler-ss17-collection/ [accessed 5 April, 2017]

Highsnobiety (n.d.) Bape. Available at: http://www.highsnobiety.com/?s=bape [accessed 24 March, 2017]

https://twitter.com/BAPEOFFICIAL [accessed March, 2017]

HungerTV (February, 2016) Supreme’s best ever celebrity campaigns. Available at: http://www.hungertv.com/feature/supremes-best-ever-celebrity-campaigns/ [accessed 4 April, 2017]

Hypebeast (March, 2017) Bape launches special edition T-shirts featuring Travis Scott and Big Sean. Available at: https://hypebeast.com/2017/3/bape-travis-scott-big-sean-t-shirt-capsule [accessed 29 March, 2017]

Hypebeast (n.d) Bape. Available at: https://hypebeast.com/search?s=bape [accessed 24 March, 2017]

Hypebeast (n.d.) Bape tag. Available at: https://hypebeast.com/tags/bape [accessed 1 April 2017]

Instagram (2016/2017) @TheWeeknd @liluzivert @bigsean @Pharrell @Bape_Japan. Available at: https://www.instagram.com/bape_japan/ [accessed March, 2017]

Instagram (n.d.) @YMbape_. Available at: https://www.instagram.com/ymbape_/?hl=en [accessed 24 March, 2017]

Instagram (n.d.) Bape_Japan. Available at: https://www.instagram.com/bape_japan/ [accessed 25 March, 2017]

Instagram (n.d.) Livestreaming. Available at: https://www.instagram.com/ [accessed 4 April, 2017]

Instagram (n.d.) Looking at WHO is wearing Bape. Available at: https://www.instagram.com/bape_japan/ [accessed March, 2017]

Kenzo (n.d.) Available at: https://www.kenzo.com/en/unityisstrength [accessed 4 April, 2017]

Off-White (n.d.) Available at: https://www.off---white.com/en/GB [accessed 4 April, 2017]

References

Selfridges (n.d.) A Bathing Ape. Available at: http://www.selfridges.com/GB/en/cat/a-bathing-ape/mens/?llc=dn [accessed 23 March, 2017]

SupremeNewYork (n.d.) Available at: http://www.supremenewyork.com/ [accessed 4 April, 2017]

SupremeNewYork news (n.d.) News archive. Available at: http://www.supremenewyork.com/news/archive [accessed 4 April, 2017]

The Guardian (November, 2016) H&M’s Kenzo launch causes website to crash. Available at: https://www.theguardian.com/fashion/2016/nov/03/hms-kenzo-launch-causes-website-to-crash [accessed 5 April, 2017]

The sole supplier (January, 2017) Virgil Abloh confirms an Off-White collaboration with Nike. Available at: https://thesolesupplier.co.uk/news/virgil-abloh-confirms-an-off-white-collaboration-with-nike/ [accessed 5 April, 2017]

Twitter (n.d.) Bape official. Available at: https://twitter.com/BAPEOFFICIAL [accessed 25 March, 2017]

Underline streetwear (n.d.) A complete history of A bathing ape. Available at: http://www.underlinestreetwear.com/complete-history-bathing-ape/ [accessed 30 March, 2017]

US Bape (n.d.) Premium day event. Available at: https://us.bape.com/blogs/news/8400495-premium-day-event [accessed 2 April, 2017]

Vogue (March, 2017) Fall 2017 ready to wear Off-White. Available at: http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/off-white [accessed 5 April, 2017]

Wong (2017) From collating reactions on social media to collaborations and solo Bape ranges.

Wong (April, 2017) Found from reactions on social media to professional videos, showing that people rated visuals and that it has become quite an important factor in modern society.

Wong (April, 2017) Known through word of mouth, social media, press, and videos.

Wong (December, 2016) Witnessed Kenzo/H&M pieces in the sale instore and online.

Wong (March, 2017) Instore and street style observations.

Wong (March, 2017) Investing Bape’s social media. Available at: https://www.instagram.com/bape_japan/ https://www.facebook.com/BAPE.OFFICIAL

Wong (March, 2017) Messaged Bape’s Facebook.

Wong (March, 2017) Spoke to staff members at Bape concession in London.

Wong (March, 2017) Survey on SurveyMonkey.

Wong (March, 2017) Visited the Birmingham and London Bape concessions and looked at who they were placed next to.

Wong (March, 2017) Visited the London Selfridges concession and spoke to staff.

XXL mag (April, 2015) 10 Dope BAPE collaborations. Available at: http://www.xxlmag.com/lifestyle/2015/04/10-dope-bape-collaborations/#photogallery-1=10 [accessed 1 April, 2017]

YouTube (December, 2015) AW15 Puma x Bape collection. Available at: http://footwearnews.com/2015/focus/athletic-outdoor/puma-bape-packer-shoes-nyc-sneakers-release-175996/ [accessed 2 April, 2017]

Figure 239: LOGOS:

Stussy: Logo-share (n.d.) Available at: http://logo-share.blogspot.co.uk/2015/01/stussy-logo.html [accessed 20 April, 2017]

BOY London: Logonoid (n.d.) Available at: http://logonoid.com/boy-london-logo/ [accessed 20 April, 2017]

VETEMENTS: openingceromonyJapan (n.d.) Available at: http://www.openingceremonyjapan.com/brand/vetements.php [accessed 20 April, 2017]

PALACE: playesea (n.d.) Available at: https://play.esea.net/teams/136997?tab=roster [accessed 20 April, 2017]

Supreme: Redbubble (n.d.) Available at: http://www.redbubble.com/people/dirtyskechers [accessed 20 April, 2017]

Kenzo: Blog.naver (n.d.) Available at: http://blog.naver.com/PostView.nhn?blogId=odong4444&logNo=220011871084&categoryNo=0&parentCategoryNo=0&viewDate=&currentPage=1&postListTopCurrentPage=1 [accessed 20 April, 2017]

Off-White: Uhurumag (n.d.) Available at: http://uhurumag.com/top-10-hyped-streetwear-brands/ [accessed 20 April, 2017]

Bape: Waptt (n.d.) Available at: http://www.waptt.com/bizhi/336983.htm [accessed 20 April, 2017]

Figure 240: Rapnation on YouTube (June, 2015) Available at: https://www.youtube.com/watch?v=Qq-n0Hqg4Ik [accessed 10 April, 2017]

Figure 241: Styleengine (February, 2011) Available at: http://www.styleengine.com/tag/a-bathing-ape/page/46/ [accessed 21 April, 2017]

Figure 242: Tweez (n.d.) Available at: http://tweez.net/bx32on/ [accessed 21 April, 2017]

Figure 243: TheVandallist (April, 2015) Available at: http://thevandallist.com/bape-summer-2015-t-shirt-collection/ [accessed 21 April, 2017]

Figure 244: Ben Davis (2017) Photographed and sent to the researcher [accessed 11 April, 2017]

Figure 245: Justsomedude (October, 2016) Available at: http://justsomedude.us/ [accessed 28 March, 2017]

BAPE

References

Bape: Marketing and PR report

By Sarah Wong

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