Meet the Bape consumer
Vlogger, Richie Le, roamed the streets of Soho, New York, asking Bape fans about all things Bape, to gain an insight into what the fans thought of the brand.
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The researcher asked in a survey: What makes you want to own a Bape product? What is it about the brand that you like? Here are some of the responses:
(Wong, 2017)
“I like how difficult it is to get a certain product, it makes you want it a lot more.”
“Unique, original streetwear design.”
“Recognisable, good quality, turns heads.”
“Very fashionable and unique style of streetwear, great collaborations, and a good fashion statement worn by a lot of celebrities.”
“I like the iconic-ness that Bape has, the history of how Nigo (Bape’s founder) started the brand from basically his garage to having famous people in music wearing it. The quality is also second to none, but the price does reflect that.”
“They’re cool, everyday items and are easy to wear.”