BAPE

Bape receive a lot of press attention from websites such as Highsnobiety, Hypebeast, and Complex. These websites report on everything involved within the streetwear culture. They keep readers updated on all the latest Bape news, and include direct links to products on the Bape website. These websites have a mass fan following from streetwear fanatics, this kind of press coverage and marketing is important for Bape as it targets current consumers, with the opportunity to engage new ones. (Highsnobiety, n.d.) (Hypebeast, n.d.) (Complex, n.d.)