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Garment quality
“Quality clothing we make. Satisfaction & happiness you take.” A statement taken from the label of an Aape (Bape’s diffusion line) garment.
When asked “What are Bape well known for?” the public responded with:
“The price to quality ratio is one of the best available.” And “The quality is second to none.”
This shows that Bape hold a reputation for making quality goods, a strong selling point for the brand. Consumers understand that this quality is reflected in the high price points, but believe it is worth it (Wong, 2017)
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