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For their spring/summer 2017 collection, Kenzo released a short film named “Music is my mistress” which acted as a lookbook. The film received rave reviews and showcased an alternative and artistic side to Kenzo that people weren’t aware of before (Creativity-online, 2017).
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In 2016, Kenzo released a highly-anticipated collection with H&M. This collaboration was not a huge success, as the designs were not fit and too flamboyant for the H&M consumer (The Guardian, 2016), leaving the remaining stock to go into sale (Wong, 2016).
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Kenzo are available on a range of social media platforms, making the brand accessible to a wider variety of people.
Social media:
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Facebook
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Twitter
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Google plus
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Instagram
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Pinterest
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YouTube
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Youku
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Weibo
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(Kenzo, n.d.)