BAPE

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• Bape’s main Instagram, linked from their website, is: @Bape_Japan

• The brand actually has 16 accounts for their worldwide stores and various ranges. These Instagram accounts help tailor the right products to the right consumer, e.g. it would be irrelevant for a consumer in New York to know the release dates of products in Hong Kong.

• Posts both professional shot photos and reposts celebrity/blogger images.

• All Bape accounts post “#bape” on each post. (Instagram, n.d.).